November 18, 2015
One of the oldest and most popular sporting events today happens to be golf in which many players, young and old, participate in. Different companies have established themselves to be the manufacturers and distributors of fine golfing equipment including the Callaway golf company.
This is a sporting company that is based in the United States of America. It was actually founded by a textile tycoon by the name of Ely Callaway Jr. whose family owned the renowned Burlington Industries. A graduate of Emory University, the man excelled in running his family’s textile business but his heart, his passion, was in the sport of golf.
He favored a particular company’s golf irons and when the owner ran out of funds to keep the business running, Callaway did not hesitate to purchase it and this is how the Callaway golf legacy began. The company started by developing a hickory-wood set of golf clubs. Knowing the value of a good iron, Callaway invested a lot of time and money in the development of these clubs. Buyers were attracted by the superior performance of these clubs on the green.
Aside from designing golf irons, the company is also engaged in developing new pieces of equipment for the sport. Together with their signature irons, they are also known to offer other products in line with the golfing lifestyle to different countries. The worldwide reach of Callaway golf has garnered them one of the top ranks when it comes to the best and financially emergent international sporting goods companies.
The company is based in Carlsbad, California. It is recognized as being the largest manufacturer of premium golf clubs. There are different avenues utilized by the company in the distribution of its goods. One of the business strategies that they have applied and succeeded in is the mass-merchant approach where they contract numerous retailers to carry and promote their products in exchange for a significantly pleasing profit margin. Aside from catering to retail outlets around the globe, it is also engaged in direct online distribution.
What makes the company different from its competitors is its accommodation of second-hand goods from their patrons. Callaway golf is actually offering trade-in services for pre-owned golfing equipment. Provided that the items are in adequate and usable conditions, they reduce the price of the brand-new equipment their patrons wish to buy. They in turn resell the used equipment to other interested customers.
Although the company is recognized for their amazing golf irons, they have also established a name in the industry with their other product offerings. Through the years, they have ventured into the provision of golf shoes and apparel, golf bags, accessories and practice sets, headwear, and rangefinders to name a few.
The strong presence of Callaway golf in golfing circles has also allowed them to acquire some of their competitors. In the past decades, they have slowly bought out other companies transforming their brands to carry the Callaway name. Some of the companies that they have acquired include Odyssey and Spalding.
The company has since grown an increasingly popular not to mention privileged clientele. They are also being endorsed by some of the best players in the world. The company further strengthened their presence in the industry by hosting annual golf tournaments that only the best of the best have a chance of playing in.
To continue their quest in promoting the game of golf, they have also started working with junior golfers. With this comes the development and distribution of specialized golf equipment for children and teens. Surely this is a company that has solidified their footing in the industry and more can be expected from them in the near future.
With the latest and premium technology, Callaway golf balls offer maximum performance.